Media Stacking

You know when you wish you had taken action on something that you didn’t but you still didn’t take that action even when you were given a second chance to do it? That is a situation I now find myself in. Back in 2006 I thought about trademarking the term “media...

Track your SERP results with Market Samurai

This post is several years old, you would be better off reading the updated post on rank tracking software. When working on a clients SEO project a purest might argue that the best metrics to measure performance are the number of keywords used to bring traffic to the...

The Basics of Link Building

This blog isn’t intended as a source of basic search engine optimization tips – there are already plenty of SEO “experts” clogging Twitter with posts like “showing the user different content to the search engine could get you banned”. But over the coming weeks we will...

Competitor keywords, trademarks and adwords

It may soon become a criminal offence to bid on a competitor’s registered trademark to advertise your products or services through Google AdWords and other PPC advertising solutions. Google have already clamped down on the use of competitors trademarks within ad copy...

Using PPC/Adwords in a B2B environment

Getting the most out of pay per click advertising in the B2B realm B2B environments are far more complex, both on and offline than other advertising environments, and this complexity carries over to online advertising. Generally, the B2B environment has a longer sales...