Media Stacking

You know when you wish you had taken action on something that you didn’t but you still didn’t take that action even when you were given a second chance to do it? That is a situation I now find myself in. Back in 2006 I thought about trademarking the term “media stacking” in relation to a service I was going to market which was going to consist of a multi pronged approach to bring people to a company website. I am no legal expert and I never really got past the idea stage. Once thing I know is that if I had done this I would have been able to market a “media stacking” marketing solution in the UK and no one else would have been able to promote under that name. Saying this, the option to do this may well still be available but I am no longer at a point where offering a service like this would be of interest to me, perhaps some large marketing agency will take this action or perhaps the phrase will just grow in popularity and because household in the way it is used. This term is appearing on more and more websites and becoming more mainstream every day, it is in refrence to people consuming several types of media at the same time. Watchig the TV while surfing the web on a mobile phone would be an example of media stacking in this context. Why did I feel as though this was something I should trademark or something I had any right to? I used this phrase in this context in...