Tracking SERP Results: Rank Tracker?

Up until recently SEO experts, enthusiasts, agencies, clients and everyone with an opinion natural search seemed to be making a case as to why keyword rankings, often generated by way of a rank tracker, were not the best metric to use when measuring effectiveness of a SEO campaign. This mentality really snowballed with a lot of band wagon jumping and SEOs with delusions of grandeur insisting that they can do so much more than offer ranking reports that clients should take the new more business focused analytics data. Some critics even went further saying that the tracking of rankings was actually a bad idea and should be discouraged and only the bigger picture, tied into the overall success of the business should be considered when evaluating the campaign. This is despite some of the biggest and most respected players in the game still offering various kinds of rank tracking solutions. Google moved the goalposts on the SEO game when they stopped passing natural search keyword referral data to analytics (although it seems on occasion some of this data still leaks through when I examine my Piwik data) and made the granular reporting that search engine marketing had been previously built on impossible. Up until this point, when people said everything online was trackable it really was. Site owners and markets were able to track user behavior, conversions and ROI down to a keyword level and identify which keywords not only brought in the most traffic but also which provided the best rate of conversion. Tracking keyword positions in the SERPs has always been a useful and important metric despite...

Track your SERP results with Market Samurai

This post is several years old, you would be better off reading the updated post on rank tracking software. When working on a clients SEO project a purest might argue that the best metrics to measure performance are the number of keywords used to bring traffic to the site, the number of none brand terms for which you are listed or even something as bottom line as ROI, however, from a clients perspective you cannot get away from the classic “ranking report” or rather their desire to see it. Clients like to know where they rank for what keyword and where they ranked for that keyword last month, it’s reassuring to see what raw metric is driving all of the others even if this is something the SEO industry is trying to distance itself from. One long standing problem with “ranking reports” is that they are boring and visually unappealing unless you want to put some serious time into design or have some software automate the process for you. The problem with the software option is that when google changes the way it displays the SERP the software can fail and will require updating. Historically this has been a problem, enter Market Samurai (there has been no payment for this post and there are no affiliate payments made on...

The Basics of Link Building

This blog isn’t intended as a source of basic search engine optimization tips – there are already plenty of SEO “experts” clogging Twitter with posts like “showing the user different content to the search engine could get you banned”. But over the coming weeks we will be posting several entries explicitly showing how to be effective in link building. Rather than just posting these entries It seemed like this topic required an introduction rather than just starting with “link building tip #1”, as we don’t want to alienate anyone. The acquisition of links is considered one of the most basic concepts in SEO, but the actual practice of gathering links is something people often struggle with – it’s time consuming and some markets. So, we’re going to give you the kind of justifications you would need to convince an outsider that a link building project is worthwhile. Then we’ll look at the best ways strategically to go about obtaining links. Question: Do I need to bother with link building? Short Answer: Yes, if you want to rank in the search engines. Detailed Answer Yes. The only exception is if you have an established, respected and trusted domain that already ranks well in the search engines and you are targeting a non-competitive term. If this is the case, you might get away with putting up a new highly optimized page on your existing domain. Search engines respond to queries (searches) by showing the most relevant results from previously indexed web pages. The decision around which pages to display will largely be informed by which site, and page, is regarded as...