Competitor keywords, trademarks and adwords

It may soon become a criminal offence to bid on a competitor’s registered trademark to advertise your products or services through Google AdWords and other PPC advertising solutions. Google have already clamped down on the use of competitors trademarks within ad copy...

Using PPC/Adwords in a B2B environment

Getting the most out of pay per click advertising in the B2B realm B2B environments are far more complex, both on and offline than other advertising environments, and this complexity carries over to online advertising. Generally, the B2B environment has a longer sales...