Tracking SERP Results: Rank Tracker?

Up until recently SEO experts, enthusiasts, agencies, clients and everyone with an opinion natural search seemed to be making a case as to why keyword rankings, often generated by way of a rank tracker, were not the best metric to use when measuring effectiveness of a SEO campaign. This mentality really snowballed with a lot of band wagon jumping and SEOs with delusions of grandeur insisting that they can do so much more than offer ranking reports that clients should take the new more business focused analytics data. Some critics even went further saying that the tracking of rankings was actually a bad idea and should be discouraged and only the bigger picture, tied into the overall success of the business should be considered when evaluating the campaign. This is despite some of the biggest and most respected players in the game still offering various kinds of rank tracking solutions. Google moved the goalposts on the SEO game when they stopped passing natural search keyword referral data to analytics (although it seems on occasion some of this data still leaks through when I examine my Piwik data) and made the granular reporting that search engine marketing had been previously built on impossible. Up until this point, when people said everything online was trackable it really was. Site owners and markets were able to track user behavior, conversions and ROI down to a keyword level and identify which keywords not only brought in the most traffic but also which provided the best rate of conversion. Tracking keyword positions in the SERPs has always been a useful and important metric despite...