This blog isn’t intended as a source of basic search engine optimization tips – there are already plenty of SEO “experts” clogging Twitter with posts like “showing the user different content to the search engine could get you banned”. But over the coming weeks we will be posting several entries explicitly showing how to be effective in link building. Rather than just posting these entries It seemed like this topic required an introduction rather than just starting with “link building tip #1”, as we don’t want to alienate anyone.
The acquisition of links is considered one of the most basic concepts in SEO, but the actual practice of gathering links is something people often struggle with – it’s time consuming and in many niches such as online dating competitive. So, we’re going to give you the kind of justifications you would need to convince an outsider that a link building project is worthwhile. Then we’ll look at the best ways strategically to go about obtaining links.