The Basics of Link Building

This blog isn’t intended as a source of basic search engine optimization tips – there are already plenty of SEO “experts” clogging Twitter with posts like “showing the user different content to the search engine could get you banned”. But over the coming weeks we will be posting several entries explicitly showing how to be effective in link building. Rather than just posting these entries It seemed like this topic required an introduction rather than just starting with “link building tip #1”, as we don’t want to alienate anyone. The acquisition of links is considered one of the most basic concepts in SEO, but the actual practice of gathering links is something people often struggle with – it’s time consuming and some markets. So, we’re going to give you the kind of justifications you would need to convince an outsider that a link building project is worthwhile. Then we’ll look at the best ways strategically to go about obtaining links. Question: Do I need to bother with link building? Short Answer: Yes, if you want to rank in the search engines. Detailed Answer Yes. The only exception is if you have an established, respected and trusted domain that already ranks well in the search engines and you are targeting a non-competitive term. If this is the case, you might get away with putting up a new highly optimized page on your existing domain. Search engines respond to queries (searches) by showing the most relevant results from previously indexed web pages. The decision around which pages to display will largely be informed by which site, and page, is regarded as...